Values List: 72 Values, Six Groups, and a Way Down to Five

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Ramon
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A values list, and the two things most lists leave out

A values list is a set of words naming what matters to you, used to narrow down the handful you actually run your life by. There are hundreds of these lists online, some running to 400 words, and they nearly all stop at the same place: the list.

Which leaves you with the two hard parts undone. First, cutting — a list of 400 values is not a list, it is a vocabulary, and reading it produces the pleasant feeling of agreeing with almost everything. Second, ranking — because your values do not conflict in the abstract, they conflict on a Tuesday, when Family and Achievement want different things from the same evening, and only one of them can have it.

So: 72 values in six groups, an interactive version below that cuts and ranks with you, and a printable if you would rather do it on paper.

The Values List sheet showing 72 values in six groups, each with a tick box

Download the values list.

Two sheets, ready to print. No email address needed.

  • Sheet 1: all 72 values in six groups, with tick boxes
  • Sheet 2: your five, why each one, and your North Star
  • A4, US Letter and A5 for a half-size notebook

Free to print as often as you like. Worth redoing once a year.

Values List

72 values, and a way to get down to five

A list of values is only useful if you do something with it. These are the 72 the Life Goals App uses, in the same six groups. Tap to keep one, tap again for the Maybe pile, and mark one as your North Star. Aim for five. Everything stays in this browser, and you can print or download the result.

1. Work through the list

Filter by group if the full list is a lot at once. Search if you are looking for a specific word. First reaction beats deliberation here: the values you argue yourself into are rarely the ones you live by.

Group
Search
Aiming for

2. Your shortlist

This is what prints. Say in one line why each one is on the list, because a value you cannot justify out loud is usually someone else’s.

Five values, then what

A shortlist on paper is the easy part. In the Life Goals App these same values become the check you run against your goals: when a goal has nothing to do with any of your five, that shows up, and when your North Star and your calendar disagree, that shows up too. Same 72 values, same six groups, same North Star.

The beta is free to join. Give one piece of feedback during the beta and you get the full app free when it launches.

The Life Goals App showing goals checked against the user's core values

The 72 values, and why not 400

Longer is not better here, and it is worth being clear why. A values list has one job: to make you choose. Every word you add makes choosing harder while making the list feel more complete, which is a bad trade dressed as a generous one.

The other problem with very long lists is that most of the extra words are synonyms. Honesty, Truthfulness, Candour, Sincerity, Frankness and Transparency are one value with six labels. Offering all six does not give you more choice, it gives you the chance to spend twenty minutes picking a favourite adjective.

These 72 are grouped into six, which is the part that does the work:

  • Inner life (17) - Authenticity, Balance, Faith, Gratitude, Honesty, Humility, Integrity, Mindfulness, Openness, Patience, Peace, Presence, Purpose, Simplicity, Spirituality, Truth, Wisdom
  • Craft and mastery (13) - Achievement, Competence, Creativity, Curiosity, Discipline, Discovery, Efficiency, Excellence, Growth, Knowledge, Learning, Mastery, Recognition
  • People and belonging (13) - Belonging, Compassion, Connection, Empathy, Family, Friendship, Generosity, Harmony, Honor, Kindness, Loyalty, Respect, Trust
  • Vitality and joy (11) - Beauty, Fun, Health, Humor, Joy, Optimism, Resilience, Security, Stability, Strength, Wonder
  • Freedom and agency (9) - Adventure, Autonomy, Boldness, Courage, Freedom, Independence, Leadership, Power, Wealth
  • Contribution and fairness (9) - Contribution, Diversity, Fairness, Impact, Justice, Legacy, Responsibility, Service, Stewardship

The grouping matters because of what it exposes. When all five of your picks come out of one group, that is a finding: it usually means one part of your life has been doing all the talking. And when a whole group produces nothing at all, that is worth sitting with for a moment rather than moving past.

How to actually cut it down

  1. First pass, fast and generous. Go through all 72 and keep anything that lands. Do not weigh them against each other yet. Most people keep 15 to 25, and that is the right shape for this stage.
  2. Second pass: the Maybe pile. Anything you kept because it sounded like the correct answer rather than a true one goes here. Respect, Responsibility and Discipline live here more often than people expect.
  3. Cut to five. This is meant to hurt slightly. If it does not, the earlier passes were too polite.
  4. Say why, in one line each. A value you cannot justify out loud is usually inherited rather than chosen. This step removes more values than the cut does.
  5. Name your North Star. One of the five. The tiebreaker for when two of your own values want opposite things.

The tiebreaker is the whole point

Five values sitting in a row are still just a list, because they never disagree on paper. They disagree in real life, and always in the same way: two of them want the same hour.

Freedom and Security both make most people's shortlist, and they are frequently opposed - the job that pays reliably and the one you would rather be doing. Family and Achievement compete for the same evenings. Growth and Peace compete for the same weekend. A ranked set answers those. An unranked set lets you claim both and then feel vaguely bad either way.

That is why the last question on the printable is where your North Star is already being ignored. Not as an accusation, and not because you are doing it wrong. It is simply the only part of this exercise that changes what happens next week.

Where this list comes from

Sorting values from a fixed deck of cards is a long-standing practice in counselling and coaching, and the version most people have met descends from the values card sort used in motivational interviewing. The six-group structure here is loosely informed by Schwartz's work on how values cluster across cultures, without claiming to reproduce his model.

The 72 words and the six groups are the ones the Life Goals App uses, so if you carry your five into the app they are the same five, in the same groups, with the same North Star.

Common questions

What is the difference between this and a personal values test?

A test asks you questions and infers your values. A list hands you the vocabulary and makes you choose. Choosing is more uncomfortable and more accurate, because nobody is guessing on your behalf. If you would rather be walked through it, the Core Values Finder is the guided card-sort version of the same exercise.

How many core values should I have?

Five, and the reason is practical rather than magical: five is roughly the most you can recall in the moment a decision is being made. A list of ten is a document. A list of five is a tiebreaker you can actually use.

Can my values change?

Yes, and the useful signal is not the words changing but the order changing. Security climbing your ranking after a child arrives, or Freedom climbing after a long stretch of duty, is information about your life rather than inconsistency. Worth redoing once a year.

Is anything I type here stored?

No. Your picks stay in your browser's local storage so the list is still there when you come back, and Save file gives you a copy you control. Nothing is transmitted.

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Ramon Landes

Ramon Landes works in Strategic Marketing at a Medtech company in Switzerland, where juggling multiple high-stakes projects, tight deadlines, and executive-level visibility is part of the daily routine. With a front-row seat to the chaos of modern corporate life—and a toddler at home—he knows the pressure to perform on all fronts. His blog is where deep work meets real life: practical productivity strategies, time-saving templates, and battle-tested tips for staying focused and effective in a VUCA world, whether you’re working from home or navigating an open-plan office.

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