Side Hustle Business Plan: What Happens When You Skip It
You need a side hustle business plan, but not the kind your uncle wrote for his restaurant. A 2024 Bankrate survey found that 36% of U.S. adults run a side hustle, yet the median monthly earnings sit at just $250 [1]. That gap between participation and profit points to one root problem: most side hustlers skip the planning step entirely.
A side hustle business plan is a short, structured document – typically one to three pages – that maps your business model, time budget, financial targets, and testing milestones before you invest serious effort, so you can identify what won’t work before spending months finding out – and it takes less than a weekend to build. A meta-analysis of 11,046 organizations confirmed that business planning improves performance for both new and established ventures [2]. But the type of plan matters more than the length. Your plan needs to be lean, constraint-aware, and testable – not a 40-page document you’ll never revisit.
Side hustle business plan is a condensed planning document – typically one to three pages – that outlines a side project’s value proposition, target customer, revenue model, time allocation, and testing milestones, designed for people building a business alongside full-time employment rather than as a primary venture.
What You Will Learn About Side Hustle Business Plans
- Why traditional business plans don’t work for side hustles and what to do instead
- How to map your entire business model on a single page using the Lean Side Hustle Canvas
- How to build a realistic time budget when you only have 10-15 hours a week
- How to create financial projections that account for a day-job safety net
- How to test your idea with real customers before building anything
- How to set milestone checkpoints that tell you whether to keep going or pivot
Key Takeaways
- A side hustle business plan should fit on one to three pages, not forty [3].
- Business planning improves performance across both new and established ventures, according to meta-analytic evidence [2].
- Most side hustlers spend 5 to 20 hours per week, so your plan must include a time budget [4].
- The Build-Measure-Learn loop from lean startup methodology applies directly to side projects [5].
- Discovery-driven planning tests financial viability by working backward from required profit [6].
- The Constraint-First Planning Method (a goalsandprogress.com framework) maps constraints before revenue goals, so your plan fits inside your real life.
- New ventures that completed written business plans were significantly more likely to continue operating [7].
- Testing demand costs less than $100 when you use landing page or concierge MVP methods [5].
- Milestone checkpoints every 90 days prevent slow-bleeding failures that drain time and money.
Why do traditional business plans fail side hustlers?
Traditional business plans assume you’re going all-in. They’re built for people seeking investors, applying for loans, or launching full-time ventures. That’s not you – you have a paycheck already. Your risk profile, time constraints, and growth expectations are completely different from someone quitting their job to start a company.
Rita McGrath and Ian MacMillan introduced discovery-driven planning in a 1995 Harvard Business Review article, arguing that conventional plans treat assumptions as facts [6]. For side hustlers, this mistake is even more dangerous. You don’t have the runway to spend six months building something nobody wants. You need a plan that treats every assumption as a hypothesis and tests it fast.
Research backs this up from multiple angles. Brinckmann, Grichnik, and Kapsa’s meta-analysis, published in the Journal of Business Venturing (2010), synthesized findings from 46 empirical studies covering 11,046 organizations and found a positive relationship between business planning and performance, with the effect strongest for new ventures operating in uncertain environments [2]. Separately, Delmar and Shane’s longitudinal study in the Strategic Management Journal (2003) tracked 223 new Swedish ventures and found that those completing formal business plans were significantly less likely to disband, even after controlling for industry and founding conditions [7].
Brinckmann, Grichnik, and Kapsa (2010) argue that business planning enables faster decision-making by reducing the cognitive processing time associated with novel situations [2].
Side hustle business plans built on time constraints and reverse income statements produce more realistic projections than plans built on product features or market ambition. The reason is straightforward: your scarcest resource isn’t money – it’s hours. Bureau of Labor Statistics data cited by SCORE in 2024 shows that 48.4% of businesses fail within five years [8], and meta-analytic evidence confirms that structured planning meaningfully reduces that risk for new ventures [2]. But the right kind of planning matters more than the volume of planning.
So what does the right kind of plan look like for someone with a day job? It covers five things: who you serve, how you make money, how much time you’ll invest, what success looks like at 90-day intervals, and how you’ll know if the idea isn’t working. That’s it. Anything beyond that is planning theater.
How does the Lean Side Hustle Canvas replace a traditional business plan?
Alexander Osterwalder and Yves Pigneur created the Business Model Canvas in 2010 as a single-page tool for mapping how a business creates, delivers, and captures value [3]. Nine building blocks cover everything from customer segments to cost structure. It’s a strong tool for startups, but it still misses something side hustlers need: time constraints and day-job boundaries.
We adapted the original canvas into what we call the Constraint-First Planning Method – a goalsandprogress.com framework that inverts the standard planning sequence: instead of starting with market opportunity, you start with your binding constraints. It replaces several of Osterwalder’s nine blocks with three constraint-focused blocks (Weekly Time Budget, Energy Windows, and Day-Job Boundary Rules) and consolidates the remaining elements into a streamlined eight-block canvas built for side hustlers. Before you map your value proposition and customer segments, you map your constraints. Your plan has to fit inside your life, not the other way around.
Each block on the canvas gets filled in with a few sentences – not paragraphs. The entire exercise takes about two hours. And the constraint blocks come first on purpose. If you only have 8 hours a week and your best energy window is Saturday mornings, your business model needs to fit inside that reality.
A side hustle business plan built on constraints produces more realistic revenue targets than a plan built on ambition alone. This is the difference between “I want to make $2,000 a month” and “I can serve 4 clients per week at $125 each within my 12 available hours.” The second version is testable.
How do you build a side hustle time budget that actually works?
Survey data shows that 80% of side hustlers spend an average of 13 hours per week on their projects, with most falling in the 5 to 20 hour range [4]. But here’s what the data doesn’t capture: most of those hours are scattered, unstructured, and reactive – checking emails between meetings, tweaking a website at 11pm. That’s activity, not progress.
Your side hustle business plan needs a time budget as detailed as your financial budget. That means specifying three things: total weekly hours, which specific time blocks you’ll use, and what category of work each block covers. For a detailed approach to structuring your time around two commitments, our side hustle time management guide breaks down the full system.
Here’s a realistic starting framework:
| Work Category | % of Time | Example (12 hrs/wk) | Activities |
|---|---|---|---|
| Revenue-generating work | 50% | 6 hours | Client work, product creation, sales calls |
| Marketing and outreach | 25% | 3 hours | Content creation, networking, social media |
| Operations and admin | 15% | 1.8 hours | Invoicing, email, tool maintenance |
| Learning and improvement | 10% | 1.2 hours | Skill building, competitor research, feedback review |
In our experience building side projects, allocating at least 50% of available hours to revenue-generating work tends to produce better financial results than spending the majority of time on setup and admin. That ratio matters. The biggest time trap for new side hustlers is spending weeks on logos, business cards, and website design when no one has paid them a dollar yet.
If you’re figuring out how to protect your energy at your day job so you still have fuel for your side project, the guide on balancing your job and side hustle covers that tension in depth.
What do side hustle financial projections look like when you still have a salary?
Here’s where side hustle planning gets interesting. You already have income, and that changes the entire financial calculation. Traditional startup financial projections are about survival – how long until you run out of money? Side hustle projections are about thresholds – how much do you need to earn before this is worth the time you’re investing?
McGrath and MacMillan’s discovery-driven planning approach starts with a reverse income statement [6]. Instead of projecting revenue and hoping for profit, you start with the profit you need and work backward to figure out what sales volume makes that possible. For side hustlers, this method is particularly powerful because both the meta-analytic evidence [2] and the longitudinal venture data [7] confirm that structured planning – even lightweight planning – gives new ventures a measurable survival advantage.
Before you can fill in the reverse income statement, you need a starting price. For service-based side hustles, the fastest method is market anchoring: search two or three freelance platforms for your category, note what working professionals charge, then set your rate at the midpoint or slightly above. Underpricing signals inexperience and attracts difficult clients. For digital products, find two to three comparable products already selling and price within 20% of the median. If you have no data point at all, the rule most service providers learn the hard way is to charge more than feels comfortable — your first instinct on price is usually too low.
Here’s a simple reverse income statement template for a side hustle:
| Line Item | Your Number | Example |
|---|---|---|
| Target monthly side income (after costs) | $_____ | $1,000 |
| Monthly business expenses (tools, ads, supplies) | $_____ | $200 |
| Required monthly revenue | $_____ | $1,200 |
| Average price per unit/service | $_____ | $150 |
| Units/clients needed per month | $_____ | 8 |
| Units/clients needed per week | $_____ | 2 |
| Hours per unit/client | $_____ | 3 |
| Weekly hours required for delivery | $_____ | 6 |
If the math doesn’t work on paper, it won’t work in practice. Run the numbers before you run the business.
That last number is the reality check. If delivering your product or service to enough customers requires 6 hours of production work per week, and you’ve only budgeted 12 hours total, that’s half your time on delivery alone. That leaves marketing, admin, and learning to share the remaining 6 hours. Can that work?
A reverse income statement for side hustles converts vague income goals into a specific number of weekly customer interactions you can measure and track. If the math doesn’t work at your current price point with your available hours, you know before spending a dime. That’s the whole point.
How do you test a side hustle idea before building anything?
Eric Ries introduced the Build-Measure-Learn feedback loop in The Lean Startup (2011), arguing that the most expensive mistake entrepreneurs make is building something nobody wants [5]. The fix? Build the smallest possible version of your idea, measure whether real people will pay for it, and learn from the results before investing more. For side hustlers with limited time, this loop is non-negotiable.
The minimum viable product for a side hustle doesn’t need to be a product at all. It needs to be a test. Here are three testing methods ranked by cost and effort:
| Validation Method | Cost | Time | What It Tests |
|---|---|---|---|
| Landing page MVP | $0-50 | 2-4 hours | Whether people will sign up or express interest |
| Concierge MVP (manual delivery) | $0-100 | 10-20 hours | Whether people will pay for the result you provide |
| Pre-sale or waitlist | $0-50 | 4-8 hours | Whether people will commit money before the product exists |
The concierge approach is the one I’d push hardest for service-based side hustles. Instead of building a website, app, or automated system, you deliver the service manually to 3 to 5 paying customers. Chuck Templeton used this exact approach before building OpenTable – he personally called restaurants to book tables for customers before writing a single line of code [5].
“The question is not ‘Can this product be built?’ but ‘Should this product be built?’ and ‘Can we build a sustainable business around this set of products and services?’” – Eric Ries, The Lean Startup (2011) [5]
Testing a side hustle idea with a concierge MVP costs less than $100 and provides more reliable data than months of market research. The concierge method answers two questions at once: “Will people pay?” and “Can I deliver this within my time constraints?” If either answer is no, you pivot early instead of sinking months into something that was never going to work.
If you’re still in the earlier stage of figuring out which side hustle to test, the comparison of side hustle types by effort and income can help narrow your options before you write the plan. And if your idea started as something you do for fun, the guide on turning a hobby into a side hustle covers the transition from passion project to paying business.
How does milestone planning prevent slow-bleeding side hustle failures?
The most common side hustle failure isn’t a dramatic collapse. It’s a slow bleed. You keep spending 10 hours a week, keep earning almost nothing, and keep telling yourself “next month will be different.” Milestone planning kills this pattern by creating predetermined decision points.
McGrath’s discovery-driven planning framework includes milestone checkpoints where you test your key assumptions before investing more resources [6]. Both the meta-analytic evidence on planning effectiveness [2] and the Swedish venture survival data [7] confirm the same principle: structured checkpoints reduce failure rates by forcing founders to confront reality at regular intervals. For side hustles, I recommend 90-day checkpoints with three simple questions:
- Have I generated any revenue? If not, is there concrete evidence of demand (signups, inquiries, waitlist entries)?
- Is the time-to-revenue ratio improving? Am I getting faster at delivering the product or service?
- Am I still energized by this? Or has it become a second job I dread?
If two of those three answers are negative at the 90-day mark, it’s time to pivot or stop – not next quarter, now. QuickBooks 2024 data suggests that a meaningful minority of side hustlers plan to develop their project into a main income source [9]. That’s a real goal, but it requires honest checkpoints along the way rather than wishful thinking.
| Checkpoint | Target (Example) | Decision if Missed |
|---|---|---|
| 90 days | 3 paying customers or 50 signups | Pivot the offer or audience |
| 180 days | $500/month revenue, positive unit economics | Restructure pricing or time allocation |
| 270 days | $1,000/month, repeatable acquisition channel | Consider scaling or winding down |
| 365 days | Consistent income, sustainable schedule | Decide: grow, maintain, or exit |
Note: the targets above are examples calibrated to a service-based side hustle (3 paying clients at 90 days is realistic for freelancing or coaching). Digital product and passive income models should replace “paying customers” with “units sold” or “monthly page visitors converting to purchases,” and extend the 90-day revenue target downward to reflect the longer ramp to first sale.
Milestone checkpoints at 90-day intervals force side hustlers to measure real results instead of clinging to optimistic projections. The beauty of having a day job is that these checkpoints carry less financial stress. You’re not choosing between pivoting and paying rent. You’re choosing between two versions of your future, and the stakes are low enough to be honest with yourself.
If you reach a point where your side hustle is generating consistent revenue and you’re wondering about next steps, the guide on scaling your side hustle alongside full-time work covers how to grow without leaving your job prematurely. And if you hit that third question – the one about energy – and the answer isn’t good, our piece on preventing side hustle burnout is worth reading before you push through.
What does a complete one-page side hustle business plan template look like?
Let’s put all the pieces together. Your one-page side hustle business plan template covers six sections, each short enough to fit on a single page when combined. Fill this in with pen and paper, a Google Doc, or the back of a napkin – format doesn’t matter, specificity does. Note that the weight of each section shifts depending on your model: service-based hustles (freelancing, consulting, coaching) front-load the time budget and delivery constraints because your output is hours; digital product hustles (templates, courses, ebooks) front-load the testing plan and acquisition channel because building the product is fast but distribution is slow; passive income models (royalties, licensing, affiliate content) weight the milestone section most heavily because the lag between effort and revenue is the longest.
Section 1: Constraint Map – Your weekly time budget (specific hours and days), energy windows, and day-job boundary rules. On the boundary rules, check your employment contract for three things: (1) non-compete scope — which industries or client types are restricted, and for how long after you leave; (2) IP ownership clauses — whether anything you create on your own time using personal equipment belongs to your employer if it falls within the company’s business area; and (3) moonlighting policies — some employers require disclosure of outside paid work regardless of industry. These checks take 20 minutes and can save you from building something your contract won’t allow.
Section 2: Business Model – One-sentence value proposition, target customer description, how you’ll reach them, and your pricing model. Use the Constraint-First Planning Method canvas from earlier in this article.
Section 3: Reverse Income Statement – Target monthly income, expected costs, required revenue, price per unit, and units needed per week. Cross-reference this against your time budget.
Section 4: Testing Plan – Which MVP approach you’ll use (landing page, concierge, or pre-sale), your success criteria for the test, and how long you’ll run it before making a go/no-go decision.
Section 5: 90-Day Milestones – Specific, measurable targets for the first four quarters. Include both revenue numbers and leading indicators like customer conversations, signups, or conversion rates.
Section 6: Exit Criteria – The conditions under which you’ll pivot, pause, or quit entirely. Writing these down when you’re clear-headed prevents emotional decision-making six months later. Three examples of concrete exit conditions: (1) “If I have not reached $300/month in revenue by month 6, I will stop and evaluate whether the pricing or offer needs to change before re-launching.” (2) “If I consistently dread the work for more than two consecutive weeks, I will pause for 30 days before deciding whether to continue.” (3) “If a client project requires more than 15% of my available hours for more than two weeks in a row, I will raise my rate or cap intake.” Vague conditions like “if it isn’t working” are not exit criteria — they’re excuses to keep going.
A complete one-page side hustle business plan template covers constraints, business model, financial projections, testing approach, milestones, and exit criteria in six concise sections. If you’re spending more than a weekend writing it, you’re overthinking it. For strategic thinking tools that can help you map career and business decisions more broadly, check out our piece on strategic career planning frameworks.
Ramon’s Take on Side Hustle Planning
Most side hustle plans fail because they’re solving problems nobody’s confirmed exist yet. Find one real person willing to pay first, then write the plan. Skipping that step and going straight to the pretty spreadsheet is how I’ve done it wrong twice. The second time I skipped it, I spent eleven weeks building a subscription product before realizing I had zero paying customers and a cancellation clause in my employment contract that covered it anyway. The plan would have surfaced both problems in a Saturday afternoon.
The plan didn’t tell me what to build. It told me what not to build, and that was far more valuable.
What I’ve noticed since then is that the constraint mapping step is where most people resist the hardest. They don’t want to write down that they only have 8 hours a week, because it makes their $5,000/month dream look unrealistic on paper. But that’s exactly the point. The plan is supposed to show you the gap between ambition and arithmetic. Once you see the gap, you can either adjust the goal, raise the price, or find a model that fits. For side hustles, the plan isn’t about strategy – it’s about arithmetic. And the arithmetic doesn’t care about your feelings.
Start With Arithmetic, Not Ambition
A side hustle business plan isn’t about impressing investors or writing a perfect document. It’s about running the numbers, testing the idea, and building checkpoints that keep you honest. The Constraint-First Planning Method works precisely for this reason: it starts with reality – your real hours, your real energy, your real boundaries – instead of fantasy projections. The best plan is the one that tells you “this won’t work” before you’ve lost three months finding out for yourself.
The question isn’t whether you can afford to spend a weekend writing a plan. The question is whether you can afford to spend the next year without one.
Next 10 Minutes
- Write down your weekly time budget: total hours available, specific days and time slots, and your highest-energy windows
- Draft a one-sentence value proposition for your side hustle idea
- List three day-job boundary rules you need to respect (non-compete, equipment, schedule conflicts)
This Week
- Complete the full Constraint-First Planning Method canvas with all eight blocks
- Build your reverse income statement and check whether the math works against your time budget
- Choose one testing method (landing page, concierge, or pre-sale) and set a launch date within 14 days
Go Deeper on Time, Energy, and Strategy
For a broader look at managing your time across your job and side project, our side hustle time management guide covers scheduling systems, energy management, and boundary-setting strategies.
If you’re thinking about the long-term arc of your side hustle alongside your career goals, the guide on future self planning for long-term decisions can help you map both paths together.
And if your biggest challenge is protecting personal time once your side hustle starts growing, our piece on setting boundaries for personal time addresses that tension directly.
Take the Next Step
Ready to map both your side hustle goals and your broader life priorities in one system? The Life Goals Workbook provides structured frameworks for setting financial targets, tracking progress across multiple projects, and building the kind of clarity that makes planning feel less like guesswork.
The workbook includes a printable Constraint-First Planning Method canvas, a reverse income statement worksheet, and 90-day milestone tracking templates – everything covered in this guide, ready to fill in.
Related articles in this guide
- side-hustle-economics-fulfillment-research
- side-hustle-financial-planning-guide
- side-hustle-management-tools
Frequently Asked Questions
How long should a side hustle business plan be?
A side hustle business plan should be one to three pages. Unlike traditional business plans designed for investors, a side hustle plan focuses on your time constraints, a lean business model, and 90-day testing milestones. Anything longer than three pages likely contains assumptions you haven’t tested yet [3].
Do I need a business plan if my side hustle is small?
Yes, but at the pre-revenue stage the plan looks different. Before your first paying customer, the plan is essentially a constraint map plus a testing plan: how many hours you have, what you will charge, and which validation method you will use first. You are not projecting revenue yet — you are deciding what counts as proof of demand. A single-page plan at this stage is enough to prevent building something nobody will pay for, which is the most common failure mode for small side hustles.
What is the best business plan template for a side hustle?
The Constraint-First Planning Method starts with your time and energy limitations before mapping revenue goals. It adapts Osterwalder’s Business Model Canvas [3] by adding three constraint blocks: Weekly Time Budget, Energy Windows, and Day-Job Boundary Rules. This approach produces more realistic plans for people building a business alongside employment.
How do I test my side hustle idea without spending money?
Build a landing page MVP using a free tool like Carrd or Google Forms to test interest before creating a product. Track how many people sign up or express willingness to pay. Ries’s Build-Measure-Learn loop recommends testing the riskiest assumption first [5]. If fewer than 5% of visitors convert, the idea likely needs reworking.
How many hours per week should I plan for a side hustle?
The number matters less than when you work. Scheduling side hustle time during your natural high-energy windows — typically the first two hours after you start each day, or a protected Saturday morning block — produces more output per hour than the same number of hours scattered across low-energy slots. Once you know your energy pattern, map your weekly total against the reverse income statement: if delivering to your target number of customers requires more hours than your high-quality windows provide, you need to raise your price or reduce the client load, not just add more hours [4].
Should my side hustle business plan include financial projections?
Yes. Use a reverse income statement that starts with your target profit and works backward to units sold per week [6]. This approach, developed by McGrath and MacMillan for uncertain ventures, reveals whether your pricing and time allocation can produce meaningful income. If the required weekly sales exceed your available hours, adjust before launching.
When should I pivot or quit a side hustle that is not working?
Set 90-day milestone checkpoints with specific revenue or customer targets before you launch. If you miss two consecutive checkpoints and see no upward trend, the data supports pivoting your offer or audience. Research on new ventures shows that written plans with structured checkpoints significantly reduce the likelihood of disbanding [7].
Can I write a side hustle business plan over a weekend?
Yes. The Constraint-First Planning Method is designed to take roughly four to six hours total. Spend Saturday mapping constraints, business model, and financial projections. Use Sunday to choose a testing method and set your first 90-day milestones. The speed is intentional – a weekend plan you test is worth more than a month-long plan you don’t [5].
Glossary of Related Terms
Minimum viable product (MVP) is the simplest version of a product or service that can be released to test a core business hypothesis with real customers, requiring the least effort and cost to gather meaningful feedback. For side hustlers, the MVP is particularly valuable because it limits upfront time investment to hours rather than months.
Build-Measure-Learn loop is a feedback cycle from lean startup methodology where an entrepreneur builds a small test, measures customer response, and learns whether to continue, pivot, or stop – repeated continuously to reduce risk. Side hustlers benefit from shorter cycle times in this loop because their limited weekly hours force faster iteration.
Reverse income statement is a financial planning tool that starts with a target profit figure and works backward to determine the required revenue, pricing, and sales volume needed to reach that goal — unlike a standard income statement, which projects forward from current performance. The reverse approach is particularly useful when profit targets are fixed constraints rather than variables, making it the default financial tool in a side hustle business plan.
Discovery-driven planning is a structured approach to venture planning developed by McGrath and MacMillan that treats business plan assumptions as hypotheses to be tested at predetermined milestones, releasing resources incrementally as key assumptions prove valid.
Concierge MVP is a testing method where the entrepreneur manually delivers a service or product to a small group of customers, simulating the eventual automated or scaled version to test demand and willingness to pay before investing in infrastructure.
Business Model Canvas is a one-page strategic management tool created by Alexander Osterwalder that maps nine building blocks of a business – including value proposition, customer segments, revenue streams, and cost structure – to visualize how an organization creates and delivers value.
This article is part of our Side Hustle Time Management complete guide.
References
[1] Bankrate. “Survey: More Than 1 in 3 Americans Earn Money Through Side Hustles.” Bankrate, 2024. https://www.bankrate.com/credit-cards/news/side-hustles-survey-2024/
[2] Brinckmann, J., Grichnik, D., and Kapsa, D. “Should Entrepreneurs Plan or Just Storm the Castle? A Meta-Analysis on Contextual Factors Impacting the Business Planning-Performance Relationship in Small Firms.” Journal of Business Venturing, 25(1), 24-40, 2010. https://doi.org/10.1016/j.jbusvent.2008.10.007
[3] Osterwalder, A., and Pigneur, Y. “Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.” John Wiley and Sons, 2010. https://doi.org/10.1002/9781119204084
[4] Jobera. “71+ Intriguing Side Hustle Statistics, Trends and Facts.” Jobera, 2025. https://jobera.com/side-hustle-statistics/
[5] Ries, E. “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.” Crown Business, 2011. ISBN: 978-0-307-88789-4. https://theleanstartup.com/book
[6] McGrath, R. G., and MacMillan, I. C. “Discovery-Driven Planning.” Harvard Business Review, 73(4), 44-54, 1995. https://hbr.org/1995/07/discovery-driven-planning
[7] Delmar, F., and Shane, S. “Does Business Planning Facilitate the Development of New Ventures?” Strategic Management Journal, 24(12), 1165-1185, 2003. https://doi.org/10.1002/smj.349
[8] SCORE. “Small Business Failure Rates in 2024: Summary.” SCORE, 2024. https://www.score.org/greaterphoenix/resource/blog-post/small-business-failure-rates-2024-summary
[9] Intuit QuickBooks. “Small Business Success Month 2024 Report.” QuickBooks, 2024. https://quickbooks.intuit.com/r/small-business-data/success-2024/
